Try using custom tabs on your Video page. When you first create your business Video page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Create a custom tab for your Video page. You can use custom tabs as a welcome locale for all of your new Video visitors. It's a great place to promote your current offerings, products, and services. Plus, it'll give a little personality to your Video page which is always a plus.
Do not hesitate to share links to other sites on Video. If you come across an article or a video your audience will be interested in, think about sharing it on Video. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Buy a Video ad. You can target it by sex, age, geographical location and even likes. You may also use a given budget and do a lot or a little as you can manage. One of the advantages is that a long term commitment is not required. The advertisement can he halted at any time.
Choose your Video profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
Once you create a Video account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Video.
Look for other brand's best practices and learn from them. Video is not a new medium anymore. There are her latest blog tons of companies dealing with Video marketing every single minute of the day. Look into what seems to be moving the needle, and figure out how your brand or company can be doing the same.
Use tools to measure the power of your Video marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Video marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
If you have a Video page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing tool to the best of your ability. Remember the tips in this article and apply them as soon as you can!